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Scholars Strategy Network

The Scholars Strategy Network (SSN) came to Redfin for help supporting their website and upgrading it to Drupal 7. Then, when SSN's website was no longer communicating their brand effectively, we collaborated with them to develop new brand messaging and a modern, responsive design in Drupal 8.

The Scholars Strategy Network (SSN) is a one-stop resource that connects journalists, policymakers, and civic leaders to America’s top scholars and their research. Together they inform news and help solve the nation’s toughest policy problems.

Redfin started working with the Scholars Strategy Network in 2015 in order to support, host, and improve their existing Drupal site. Over time, we updated the site for Drupal best practices and migrated the site to Drupal 7 in 2016. In 2018, we performed a full rebrand and upgrade to Drupal 8.

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Redfin makes sure the client's vision is a priority. We involve the client regularly to help them make intelligent business decisions.

To rebrand the site during the Drupal 8 upgrade, Redfin met with SSN in a series of discovery workshops to identify target audiences and major website goals. Then, we interviewed audiences and gathered feedback to help inform site priorities.

The redesign included the SSN logo and website as well as print materials such as business cards, letterhead, and conference merchandise. 

Based on user feedback, Redfin replaced the SSN website's text-heavy content with more visually appealing graphics, which communicated the same information more effectively. During collaborative meetings, Redfin and SSN agreed on visual style guides for the website that content managers can use to add content that will automatically look great and stay consistent.

 

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Redfin repeated colors and patterns in visually appealing graphics to make the homepage cohesive.

 

Redfin developed a non-standard search function that displays results grouped by content type along with related information that a researcher or journalist would find valuable.

Upgrading the SSN website from Drupal 7 to Drupal 8 allows them to make upgrades easier in the future so they can focus on creating quality content.

 

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The search function is information-rich and easy to use.

 

Redfin is focused on customer support. We work with our clients through the life of the project to maintain the website, train content managers, and develop new features.

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