University of New England
The University of New England (UNE) is Maine's largest private university with a new campus in Tangier, Morocco. UNE offers a wide variety of degree and certificate programs across a wide range of disciplines. UNE is Redfin's ninth higher education client.
UNE partners with Redfin in order to have reliable and knowledgeable Drupal experts to help support their internal communications team. UNE is now able to focus on content development and marketing and leverage Redfin's expertise to continually improve their online presence through new features, integrations, optimizations, analytics, and Drupal training.
Why Was Drupal Chosen
Like other major universities, the scope of UNE's programs, research, and campuses is quite dynamic, which required a CMS that could display information in a clear and consistent way. As new offerings are added, however, UNE needed the flexibility to adapt content for different geographic, academic, and marketing contexts.
Leveraging Drupal paragraphs, for example, allows content editors to consolidate marketing landing pages from a 3rd party service saving considerable time and money. These paragraphs will also be open to other department and staff pages allowing editors to make unique-looking layouts while keeping the overall look of the site consistent with branding standards.
One of the major goals of Redfin's support of une.edu is to streamline the content creation process and eliminate the need for content editors to have advanced WYSIWYG skills to build marketing and other pages. We're addressing this over time by migrating from 3rd party marketing micro-sites and wide-open WYSIWYG fields to Paragraphs-based content objects that editors can add to pages in any order they wish. The heavy lifting of styles and formatting is taken care of with SASS and custom pre-processors. Once this work is complete, the site will be ready to upgrade from Drupal 7 to Drupal 8.
Like many projects we work on, Redfin inherited the UNE site from previous developers. Over the years, the site passed through many hands -- each with their own development styles. Redfin performed a site audit to determine if there were any major issues with the site that should take priority prior to further site development. We addressed any and all major site issues and then developed a backlog of tasks that should be worked on as monthly support hours permit. The goal is to work on issues that will save UNE time and leave others to be addressed when the site is upgraded from Drupal 7 to Drupal 8. Site documentation is continually added to both for content editors and Redfin and UNE development teams so that future collaborators can develop using best practices.